A monthly base to build on.
Stood up an evergreen monthly giving program so a 30-year affordable-housing affiliate could fund construction and repairs from a predictable base instead of seasonal one-time gifts.
The challenge
Habitat for Humanity of Missoula has spent more than 30 years building affordable homes, repairing owner-occupied homes for families at 40–80% AMI, and running a veteran-repair program — work that needs steady, year-round funding. But giving leaned heavily on seasonal, one-time gifts, with no real monthly program behind it: no welcome series, no upgrade path, and no predictable base to plan construction like the Mariposa Commons triplex against.
What we did
- Designed an evergreen monthly giving program end to end — the offer, giving tiers, and donor-facing brand.
- Wrote and designed the acquisition journey: landing page, appeals, and a welcome series tied to tangible construction and repair impact.
- Built an automated cultivation flow that thanks donors, reports back on homes built, and invites upgrades at the right moments.
- Stood up reporting on recurring revenue, retention, and upgrade rate so the team could plan against a reliable base.
The results
The monthly program gave Habitat Missoula a predictable funding base it had never had — recurring revenue that compounds year over year and underwrites both new construction and the repair programs that keep existing homes safe. (Final figures pending client confirmation.)