Turned a data-driven wealth screen into a prioritized major-donor portfolio — and a confirmed five-figure commitment within the quarter.
Dream Volunteers wanted to move from broad appeals to a focused, data-grounded major-donor strategy.
The wealth-screening portfolio averaged an 89/100 major-gift-likelihood score with $10K-$25K recommended asks. A trip participant's parent gave $10,000 after a mini-campaign appeal — real conversion inside the first quarter.